The Route & Rules
Explore the route, road trip rules, and various stops from around the state of Wisconsin
Road Trip Rules
Some of last year's rules, listed below, will carry over to this year. Others will be added in the coming months. Stay tuned for more details.
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Entry Fee: $100 per participant 18 years old and over. Please note, this is per person. If you are bringing along passengers, each of them needs to pay the entry fee. ​
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This $100 price includes an automatic enrollment as a chapter member of the Wisconsin EVA (or the chapter nearest you). ​
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$0 for any EVA chapter member (nationwide).
- To join the EVA visit the following website and follow the prompts: www.myeva.org/memberships
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Only fully electric cars and trucks can be used for this event. No hybrids or plug-in-hybrids.
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Each group of drivers has to supply their own EV with one car per group.
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This event is open to residents of any state. ​
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Obey the posted speed limit, and other traffic laws. ​​
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All drivers must have a valid drivers license, the car must have current insurance, and all participants must obey all Wisconsin laws along your route.
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This year we will do a poker run for all participants. Every participant gets their own hand and the best hand will win a prize at the finish line.
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Tesla owners are welcome and encouraged to join us!
The Route
Below you'll find images of the route planned for this year. We will start in Ashland, WI on August 15th and end in Madison, WI on the 16th. More details about stops along the route will be added to the website as they are confirmed. Stay tuned.
Day 1 (8/15)
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The Road Trip will begin in Ashland, WI; at the Northern Great Lakes Visitor Center. We will begin gathering at 7am and will begin driving at 8. Coffee and breakfast items from the Blue Wave Inn & Restaurant will be provided to everyone that morning. This will include coffee/cream/sugar, as well as breakfast sandwiches and pastries. ​​ ​
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There are several great hotels in Ashland. If you're not staying in the room block below, reserve a room ASAP. August is a busy time for tourism in Ashland and rooms will fill quickly. ​
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A block of rooms is being held for us at the Hotel Chequamegon (Best Western), in Ashland, with a rate of $249 (block name: Jeremiah Brockman). Check in is 3pm, but let them know if you will be checking later than that. They will only hold your room until 4pm unless you call ahead: (715) 682-9095
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The first leg of our journey will be a cruise around the Lake Superior Scenic Byway
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The first official stop will be in north Menomonie, WI. This lunch stop will go from 1pm to 3pm and will include a free to attend EV car show while we recharge our batteries. More details to follow. ​​
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From Menomonie, the drive continues south where we will take the Great River Road Scenic Byway from Nelson, WI into La Crosse for our first evening. More details on the evening's entertainment and lodging below. ​
David Zollo (left) and Brian Cooper jammin out
“Zollo...finds inspiration and creative freedom in the heartland of America. Clearly, he’s well
served by it.” —Buzz McClain, The Washington Post
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The evening's entertainment will be provided by David Zollo and Brian Cooper, and will be performed at the Radisson in downtown La Crosse. This reception will feature dinner and beverages for all participants, starting at 6pm. Then, at 7, David and Brian will begin performing for us. At that time, we will invite several different groups from the La Crosse area to join us for the music as well as drinks (including any La Crosse EV owners, environmental groups, Western Technical College Automotive students, and others), and possibly a raffle (stay tuned for confirmation on that).
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Downtown La Crosse has a bunch of hotels and overnight charging options for participants. The Road Trip planning committee is also working on getting a block of rooms for participants at the Radisson (where our musicians will be performing). More details are forthcoming as we confirm details and fill out the paperwork. Stay tuned.
Day 2 (8/16)
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Day 2 begins in Viroqua, WI where we will have a mini "ride and drive" event. Participants will meet us there at 9am (exact location TBD by the Road Trip committee); coffee and food will be available. More details forthcoming after they are confirmed.
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The cruise resumes south along beautiful Wisconsin highway 61. This will take us to Potosi, WI where we will tour the Potosi Brewery at 12:30 and have lunch after. The Potosi Brewery has some great brews and a wonderful root beer as well. This brewery is also home to the National Brewery Museum, which you can tour at your leisure if you'd like.
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From Potosi, the Road Trip continues slightly south where we connect with state highway 11. Following that east, we drive through Brodhead, WI and then north to our final destination: Hoffman EV in Madison.
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The Road Trip concludes with a tour of Hoffman EV (at 5pm). More information about Hoffman EV is listed below.
Road Trip Finish Line
The 2025 Road Trip will conclude with a tour of Hoffman EV in Madison, WI. Hoffman EV works to convert internal combustion engine vehicles into electric vehicles. Out with the engines, and in with the motors and batteries! Participants will get an inside look at what this process is like as we conclude our Road Trip with this one-of-a-kind tour! The exact time of the tour will be determined shortly.